Proficient in Google Ads, YouTube, Facebook/IG (Google Ads and Analytics Certified preferred).
Eagerness to learn new media tactics, test them, share insights, and scale when appropriate. Creative thinker with an aptitude for solving problems. Be an effective mentor to junior staff and a generous partner to clients and colleagues. Be a positive contributor to the team-first Raindrop culture. Help support and lead Conversion Rate Optimization (CRO) initiatives for e-commerce clients. Manage pixel and tracking set-up for campaigns. Collaborate with Brand Managers to create reports and develop actionable insights for clients using performance data pulled from Google, Facebook, and other media platforms/vendors. Evaluate budget levels and campaign set-ups of new and existing client accounts, and provide recommendations for improvement. Conduct, measure, and provide analysis of A/B tests for ad copy, targeting and buying strategies. Build campaign strategy aligned with marketing objectives that span between direct response and branding analyze client’s business goals and translate them to a digital marketing plan. Set up, manage budgets and optimize Google Ads, YouTube and Facebook/IG campaigns to deliver ROI. If you are a motivated self-starter eager to hit the ground running, solve problems, and contribute to a thriving agency with a great culture, then this is the perfect opportunity for you. 
You will help guide and mentor the Paid Media Specialist while also providing high-level insights and observations directly to clients. The perfect candidate is meticulous, organized, adaptable, and enthusiastic about partnering with clients and colleagues alike. You’ll work closely with our Paid Media Specialist and Media Director in a fast-paced environment while juggling multiple projects and priorities. Media Specialist, you will help lead the growing Raindrop Media Department by helping to build, execute, optimize and report on Google Ads, YouTube, Facebook and Instagram campaigns for direct response as well as brand-forward accounts.
Media Specialist who is a talented mix of analytical and strategic, and is passionate about delivering on client objectives with paid media. Raindrop is a fast-growing agency located in the heart of Little Italy.
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